The Pantone Color Institute sets the global standard for color consistency, helping designers and product engineers craft impactful color strategies. Each year, they select a “Color of the Year” to spark inspiration and conversation around color and culture. For 2025, the chosen color is “Mocha Mousse,” a warm brown hue reminiscent of coffee and chocolate.
Brands worldwide are already weaving this color into their marketing strategies. Now is the time to explore how Mocha Mousse can make an impact on your brand.
Motorola
A new era of phones is here with Motorola’s edge 50 neo and razr 50 ultra, now available in Pantone’s Color of the Year, Mocha Mousse. These sleek designs celebrate the blend of innovation and connectivity that defines modern smartphones.
Motorola takes a unique approach to incorporating this color by presenting it in their physical product. Rather than using traditional black and silver cell phone colors, they take a risk by introducing the brown tone.
What can we learn from this? Be bold and take risks. Modern consumers are drawn to products that stand out from the crowd. While you may not be able to completely revamp your product offerings, you can start small, like introducing a new shirt or hat for employees in this stylish color.
IPSY
Beauty experts are raving about the Color of the Year, calling it “the shade your beauty routine has been craving all along.” Through its partnership with IPSY, Pantone brings Mocha Mousse to life with curated color palettes designed to achieve the perfect look. The “Subtle Contrasts” palette (left) uses a monochromatic, cooler approach with colors like Taupe, Beige, and Gold to create a look with elegance. On the other hand, the “Deliciousness” palette (right) pairs Mocha Mousse with warmer shades of pink and orange for those seeking a bolder look.
Our favorite application by IPSY is a limited-edition collection of beauty must-haves in the soft-brown shade. With limited availability on the online IPSY shop and TikTok Shop, this collection will be highly sought after.
Businesses beyond the beauty industry can take inspiration from IPSY by incorporating Mocha Mousse into their branding, products, and marketing. From limited-edition merchandise and refreshed packaging to on-trend social media content and promotional giveaways, leveraging the Color of the Year can help your brand stay modern and visually appealing.
Join the Movement
Incorporating the Pantone Color of the Year into your marketing, product offerings, or branded merchandise showcases your commitment to staying relevant and aligned with current trends. Consider implementing one of these ideas to celebrate this captivating shade.
- Social Media Giveaway – Engage your audience by encouraging them to share photos featuring Mocha Mousse for a chance to win prizes like branded merchandise.
- Email Marketing Templates – Design email newsletters with touches of the Pantone color for a modern feel.
- In-Store or Office Décor – Refresh your physical space with accents of Mocha Mousse, whether through signage, displays, or interior design elements, to create a cohesive and trendy brand atmosphere.
The Pantone Color of the Year isn’t just a shade—it’s a creative way to make your brand stand out. Whether you’re revamping your product line, refreshing your marketing materials, or creating buzz on social media, Mocha Mousse provides the perfect opportunity for innovation.
Join the movement and let Mocha Mousse bring your brand’s story to life. For over 16 years, Baer Performance Marketing has helped businesses refine their colors and brand identity. Could yours be next? Contact us today for a free consultation, and discover how the right color can elevate your brand.
