The way people consume entertainment has completely transformed over the past decade. Instead of flipping through cable channels, viewers are now logging into their favorite streaming platforms, like Hulu, Peacock, Paramount+, or even ad-supported subscriptions on Netflix and Disney+. As more and more people cut the cord on cable and transition to streaming, the opportunity to reach these audiences continues to grow.
Streaming service ads are changing the game, and here’s why smart brands are paying attention. Read on to learn more about how your business can leverage connected TV ads!
Targeting That Actually Works
Traditional TV advertising always had one major flaw: limited targeting. Your ad would run during a specific program, and the best you could do was to hope the right audience was watching. With streaming services, it’s possible to place ads with incredible precision and accurately track their metrics.
Streaming platforms collect data based on viewing habits, account preferences, and user behavior. That makes it possible to build campaigns that target by age, gender, location, interests, and even the types of shows someone watches! It’s personalized advertising that traditional media simply can’t match. This results in better performance, more engaged audiences, and a significantly higher return on investment.
Viewers Are More Engaged
One of the biggest misconceptions about ads on streaming services is that people just tune them out. But here’s the truth: many viewers are more engaged on streaming platforms than they are with regular TV. Because they’ve chosen what to watch and when they want to watch it, it’s less likely that users simply have programs on in the background, as is so often the case with traditional TV programming. Viewers are more invested in their streamed content, and that attention often carries over into the ad breaks.
Real-Time Results
Another major advantage is the data and metrics transparency that streaming provides. Streaming platforms track real-time analytics that make it simple to measure exactly how an ad is performing. Are viewers watching it all the way through? Are they clicking to learn more? Are they converting after seeing the ad? All these questions can be answered with just a few clicks!
This level of insight gives advertisers the chance to make quick adjustments and test new creative content without wasting budget. It’s easy to learn what’s working, double down on successful messaging, and cut what’s underperforming.
Eye-Catching, Attention-Grabbing Creative
Grabbing your audience’s attention isn’t just important; it’s essential. Users are used to on-demand experiences, meaning they’re less likely to interact with your content if they consider it generic or boring. Bold, relevant, or funny creative content can stop a viewer from mentally checking out and instead get them to engage, remember, or even take action on your ad.
When your ad looks polished, delivers a clear message, and aligns with the tone of the content a viewer is watching, it feels less like an interruption and more like part of the experience.
Audiences are shifting to streaming services, and advertisers are right behind them. For businesses and brands, this is an ideal chance to connect with viewers in smarter, more meaningful ways. With better targeting, stronger engagement, and data-driven results, streaming ads aren’t just the future—they’re right now.
The team at BPM can help you create high-quality creative content, target the right audience, and launch the streaming ad campaign you’ve been thinking about. Contact us today for a free consultation!
