Content Marketing Specialist Joins Baer Performance Marketing Team

Baer Performance Marketing (BPM), a full-service, integrated marketing agency, has added Matt Froehlich to its team as a Content Marketing Specialist. In this role, Froehlich will work on client social media development and management, digital content creation, and video editing.

“I am extremely fortunate to be joining the Baer Performance Marketing team,” Froehlich said. “Upon attending college at UW-Green Bay, I became fascinated with the impact a strategic social media plan can have. Throughout the last decade, I have observed content creation and the strategy behind reaching an audience. Creating content on various platforms is continuously evolving. From the latest challenge to the trendy, new app, there is always room for advancement and a need for understanding. Finding a career combining my passion for social media and continuous improvement didn’t seem possible. Thankfully, I have never lost sight of my end goal and have continued to sharpen my skills in personal endeavors through audio, visual and social media projects. Baer was on my radar before graduating from college in spring 2012. I look forward to providing excellent service and results to BPM’s clients.”

Froehlich has worked in various industries, most recently at a local flooring company. He started podcasting two years ago and was asked to join a team compiled of writers, fans and experts from across the country to collaborate on a Green Bay Packers daily podcast called Pack-A-Day podcast. A social media connoisseur, Froehlich enjoys observing digital advertising trends and how to incorporate them professionally and personally.

Matt was born and raised in Stevens Point, Wisconsin. He moved to Green Bay in August 2008 to pursue a Bachelor’s degree in communication at UW-Green Bay. Outside of scrolling social media feeds and analyzing trends, Froehlich enjoys coaching youth athletics, podcasting, watching and playing sports and spending time outside…in the summer.

“I’m very excited for Matt to join the BPM team,” said Aaron Baer, President of BPM.  “His industry background coupled with his business experience will undoubtedly bring added value to our clients as well as help BPM continue to be forward thinking and provide exceptional results to our partners.”

About Baer Performance Marketing: Baer Performance Marketing is a full-service marketing agency looking to help businesses build, rejuvenate, or expand their brand. Over the years, the company has expanded and diversified to ensure it provides comprehensive solutions to clients. BPM’s services include brand developmentcopywritingmedia planningpublic relations, social media marketingsearch engine marketing, and graphic design. The goal of BPM is to streamline every aspect of a business’ marketing while attaining maximum results. More information can be found at