In a perfect world, your business is made up of a dedicated team of full-time employees, working seamlessly to move your organization forward. However, like many growing companies, you may be facing a challenging decision about what tasks need to be subcontracted—and to whom.
Choosing the right marketing partner can seem daunting. You’re likely wondering whether it makes more sense to work with an agency or a freelancer. It’s a discussion we frequently have with prospects at Baer Performance Marketing, so to help clear things up, we’ve put together a list of the top five advantages of hiring a full-service marketing agency over a freelancer.
1. Comprehensive Expertise
The team at an agency can offer a full suite of marketing services, as opposed to a freelancer who may specialize in just one aspect of what your company requires. Agencies typically employ people with a diverse range of marketing skills and experience in creating comprehensive marketing strategies. At BPM, for instance, you will have access to content writers, digital advertisers, social media strategists, a traditional media buyer, public relations specialists, a photographer, and a graphic designer. The entire team collaborates to bring your marketing vision to life.
By choosing to work with an agency over a freelancer, there is also a higher likelihood members of that team will be well equipped with specialized knowledge related to your industry. On a practical level, this means they will better understand your business, its challenges, and target audience. The results will show in the creativity and effectiveness of the content they develop.
2. Availability
When hiring an agency, you gain peace of mind knowing their team will be available and can stick to a jointly developed schedule. By contrast, with a freelancer you run the risk of your business’ needs being disrupted by their personal plans or a secondary job.
3. Time Efficiency
Trying to manage multiple freelancers for your project can be time-consuming and stressful, because you will have to act as the de facto project manager and coordinate between them. If one freelancer falls behind, the others may then encounter scheduling conflicts in getting their part of the work done and the entire project becomes difficult to get back on track.
On the other hand, working with an agency means you will have a dedicated team in place, with project management handled internally. Any setbacks can be quickly addressed in-house, allowing the work to proceed with minimal impact. All you have to do is sit back and review the proofs and final results.
4. Quality
Agencies usually operate with quality control procedures in place, meaning managers review and copyedit all deliverables while also monitoring campaign performance. This level of supervision reduces the risk of damaging mistakes, brand inconsistencies, and missed deadlines.
5. Scalability
Hiring multiple freelancers to scale up your marketing may not always be practical or within your budget. The process of bringing in more talent to increase output is likely to be slow and complicated.
Meanwhile, a marketing agency has a roster of skilled workers ready to help you implement a big and bold strategy with ease. Whether you need a surge of manpower to plan a large event or meet a tight timeline, an agency has the resources required to accomplish your marketing goals.
Invest in the Right Partner
Freelancers can be suitable for short-term projects with limited budgets, but they won’t likely have the capability to fully meet your needs. It’s essential to choose a partner with the time, skillset, and resources to deliver outstanding results and keep your hard-earned reputation intact.
Choose Baer Performance Marketing
BPM is a full-service marketing agency that delivers customized marketing solutions, which can include brand development, branded merchandise, copywriting, media planning, public relations, social media marketing, search engine marketing, graphic design and more. BPM is also Google Certified, a recognition of our skill and expertise in driving client growth through digital campaign management. The goal of BPM is to streamline every aspect of a business’ marketing while attaining maximum results. Connect with our team today!
