Since the early 2000s, content marketing has been a buzzword among marketers and advertisers. Prior to that, traditional marketing that focused on the Four Ps principle (product, place, price, promotion) had dominated the industry with TV, radio, print, and billboard advertisements. Ads placed through these mediums are designed to interrupt a consumer’s life with their messaging. However, times have changed, and the overwhelming amount of advertisements a consumer is exposed to is growing, making consumer-brand relationships that much more important.
Today, content marketing fills the gaps of traditional marketing and can be very powerful in creating a relationship between a brand and consumer. The key to content marketing is providing unique, relevant and valuable information--giving consumers a reason to pay attention to your brand.
Baer Performance Marketing provides content marketing services in the areas of social media, email marketing, video, infographics, and blogs. Our team of copywriters, videographers, graphic designers, and marketing strategists will work together with your business to develop content that captures your target audience’s attention, improves brand loyalty, and generates leads and sales.