One of the biggest missteps you can make in the development of a marketing campaign is relying on assumptions or gut instinct to justify strategic decisions. To effectively position your brand and create distinctive, meaningful messaging, it is imperative to evaluate the market, competition and audience you’re targeting.

At Baer Performance Marketing, we offer a variety of research services including online research, print and online surveys, telephone or in-person interviews, focus groups, and direct observation.

With a clear picture of the competitive environment as well as your target audience’s needs, motivations, and behavior, BPM will help your business make informed decisions to compete successfully within the marketplace.