Blog post by: Melissa Ignasiak
After eight months of working as the Marketing/PR Intern at Baer Performance Marketing, I have learned more about the industry and myself, in regards to my career, than I have in my four years of marketing classes.
Before starting at BPM, the only marketing experience I had gained outside of class was as a forecasting intern. Although a great experience and something to put on my resume, forecasting and days filled with charts and numbers was not for me. From that position, I realized I wanted to use my creativity in my marketing career. Going into my senior year, I felt as though I was at square one trying to figure out exactly what I wanted to do with my degree. Upon completing this internship, I can confidently say I know exactly which field of marketing I want to enter.
Throughout this internship, I have gained knowledge in social media, public relations, market research and so much more. My writing skills were able to improve through writing press releases, blogs, and radio advertisements. I was given the opportunity to participate in brainstorming meetings and was able to see how a marketing campaign was executed at each step of the process.
Molly and Aaron were never too busy to help me with a project or answer any question I had. With their guidance and feedback, I was able to determine my strengths and have been able to call on these during interviews for full time positions, better than I would have ever been able to without this experience.
Baer Performance Marketing did an amazing job creating an internship program that not only worked with my school schedule, but also provided me with the opportunity to discover my strengths and which part of the industry I best fit. I will always remember the knowledge I have gained at BPM and am extremely grateful for having been given this opportunity.
