3 Reasons Blogging is Important for Your Business

Blog post by: Kali Kraft, Baer Performance Marketing Intern

Blogging is a relatively easy and inexpensive way to boost business and enhance your marketing efforts. Despite the variety of newer online content formats, blogging remains a valuable tool for engaging with customers and building brand awareness. Here are 3 reasons why starting a blog for your business is a good idea.

  1. Boost Search Engine Optimization

Fresh content is a large factor in search engines determining where your business’s website will land on the results page. While most aspects of your website will remain static for longer periods of time, blogging is a great strategy for providing new content and keywords that will increase your visibility on Google and other search engines.
Use keywords, topics, and categories that pertain to your business, and write about a variety of different topics in order to broaden the reach of user searches.

  1. Drive Traffic to your Website

Increasing your SEO means more people are likely to see your business (and subsequently visit your website). However, blogging has the ability to drive traffic to your website through other tools as well, such as social media. Whenever you write a blog post, you’re creating content that can be shared on social media and direct new potential customers back to you. Additionally, posting blog posts on your company’s social media pages invites users to head back to your website and click through the other pages.

  1. Establish your Brand as Knowledgeable

By providing interesting insights and valuable knowledge that resonates with your audience, users will begin to recognize your business as an industry leader. Creating helpful content allows you to build credibility with customers and establish yourself as an expert in the industry. It also helps to increase trust in your brand, which can lead to higher customer conversion rates after reading.

Learn more about blogging through this helpful infographic provided by Websitebuilder:

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