Clubhouse: The New VIP Social App

Finding new and alternative ways to communicate is athe foundation of what social media was intended to do. While consumer needs and technology have advanced, so have the apps we rely on to distract us or easily communicate with a loved one or coworker. However, the progression and implementation of technology isn’t fully determined by the software engineers, tech company or the projection of analytical data. It is determined by the users and how they implement it into their lifestyles. 


What is Clubhouse?
Clubhouse is an iOS (iPhone)-exclusive app combining the ease of a phone call with up to 5,000 people in a Room sharing ideas and thoughts during an open-format discussion. While you can download Clubhouse from the Apple Store, you won’t be able to create an account until you are invited by one of your phone contacts. Once you are invited, you are then able to join in the conversation.

Clubhouse assigns people to three roles: moderator, speaker or listener. When you start a Room, you are assigned as the moderator. You have the power to dictate and manage the conversation while being able to add or remove speakers. Rooms can be created as open, social or closed, depending on your intentions for the conversation. 


Clubhouse’s Recent Growth 
While Clubhouse was released in April 2020, it didn’t become popular until recently (when the likes of Elon Musk, Oprah, Drake, Jared Leto, Chris Rock, Ashton Kutcher and other celebrities joined). Over the last few months, Clubhouse has grown to allow the average person to be in the same “club” as a high-profile personality. The premise of Clubhouse is to encourage open communication, collaboration, and understanding. Being able to find Mark Zuckerberg speaking in a Clubhouse Room can turn your boring Tuesday evening into a crash course on social media innovation and practices. And with more than 10,000,000 active weekly users, up from 600,000 in December 2020, you should have no trouble finding a Room that fits your hobbies and interests.


Should You Use Clubhouse?
Even if you aren’t into pop culture or don’t want to hear tech mogul opinions, Clubhouse can still offer value. If you are in manufacturing, for example, you can network with likeminded individuals while sharing challenges you face in your business. You never know where you might find a potential client or business partner. Sharing information and engaging in conversations through Clubhouse can provide insight into other worlds or topics never discussed during in-person conversations. Plug in a pair of headphones to your iPhone, and listen while on a commute, at the gym or cooking dinner. 

However, adding Clubhouse to your repertoire of social media can become a distraction. Not only could it take time to find a Room or space that is providing value to you, you could easily find yourself in a toxic Clubhouse Room where misinformation is being spread. It’s also important to note that Clubhouse records Room conversations.  You never know who is listening. Be respectful. 


Latest Updates from Clubhouse
In January, Clubhouse was valued at one billion dollars, and just this week, Clubhouse named former Netflix executive Maya Watson as the head of global marketing.  


“Last Call” on Clubhouse
At Baer Performance Marketing, we are 100% iPhone users, thus allowing us to implement Clubhouse on our phones. Our team is eager to understand new technology and observe a platform grow, decline and evolve. Knowledge is power, and the #BaerTeam is always trying to gain more. 

If you need a Clubhouse invite or are debating how you or your business could find value in the app, contact us today. Invitations are limited and will be distributed on a first-come, first-served basis.