A Cost-Effective Solution for Advertising
If advertising is about hitting people where they live, then it’s no wonder digital advertising has shown such significant results recently! Studies show that 93% of the US population uses the internet in at least some capacity, and that means it’s never been easier to reach your audience using digital ads. But on what platforms should you be advertising?
Sure, Google and Meta are some of the most common answers, but if you’re looking to place targeted video ads in view of the people who care, YouTube Ads can be a perfect option! Today’s blog gives you an overview of YouTube Ads and will explain what they are, how they work, and why they may be the best option for your business.
An Introduction to YouTube Ads
YouTube was launched in 2005, and since then, it has grown to become the second most popular website on the internet, second only to Google. Even from the early days of the platform, advertisers recognized the value display and video advertisements could bring, and it led to one of the first widespread uses of digital advertising.
They work rather simply. When a YouTube user chooses a video to watch, YouTube can insert a brief advertisement before their video begins, something like a trailer before a movie. These ads are usually very brief, and many present an option to skip after five seconds.
Just like many other digital marketing solutions, YouTube Ads can be targeted based on the types of videos an individual enjoys. This allows marketers to reach the audiences they want and make the most of their ad budgets!
The Types of YouTube Ads
There are several different types of advertisements on YouTube, each with their own unique features and benefits.
Overlay Ads: These small pop-up boxes appear at the bottom of the video being watched. They can be closed by the user but are more intrusive and more likely to be paid attention to.
Standard Pre-Roll/Mid-Roll Ads: These ads appear just before or during a video that a user is playing and are between 12 seconds and six minutes long. They ads can be skipped by the user and are only paid for when watched for longer than the five-second “skip” duration.
Non-Skip Pre-Roll/Mid-Roll Ads: In most ways, these are the same as a standard ad. The difference is that they cannot be skipped, so they need to be between 15-20 seconds in length. There are also Bumper Ads, which are essentially the same as these but can only be six seconds.
In-Feed Video Ads: These ads appear in the search feed of a user. Similar to Google’s Search Ads, you can pay to have the top result in someone’s query as they look for a video.
What Value Do YouTube Ads Bring Businesses?
Digital ad campaigns can provide high ROI and advanced targeting in ways most traditional advertising simply can’t. Dollar for dollar, YouTube Ads are a fantastic choice for reaching the audience you’re aiming for while not breaking the bank.
If you’ve ever watched YouTube videos, then it’s almost a guarantee you’ve seen relevant ads when you visit the site. Over time, as the platform figures out what interests you have and what videos you watch, it can curate the ads it delivers to match, pairing you up with ads on which you’re more likely to convert.
When it comes time to consider getting the word out about your brand, there are few places more effective than YouTube Ads. And there’s nowhere better to have them built than here at Baer Performance Marketing! We’ve been working on YouTube, Google, and social media advertising for years, and we’d love to help you leverage them to your advantage. Reach out today for a free consultation.