Keeping Your Site Relevant With Blogs


What they are, how they work, and why they can help your SEO!

You may think it’s ironic that you’re reading a blog post that explains why blogs are so important. We think it’s proof they work! Blogs are one of the most important tools in your digital marketing toolbox and have proven themselves to be a high return-on-investment way to improve your website’s search engine optimization (SEO) score.

This blog post goes over some of the basics of blogging and why it can be a great component in your overall digital marketing strategy. What are you waiting for? Read on to learn more!


Blogging – What Is It?

When businesses began to use the internet to their advantage back in the 90s and early 2000s, many devoted a portion of their site to a “web log,” a page frequently updated with new information and news about the business. Over the years, this term was shortened to “blog,” but the concept still stands strong today!

In short, a blog is a page or collection of pages on your website that are used to disseminate information to people viewing your site. This information comes through posts, which are individual additions to the page. Think about it as if it were a newspaper or a magazine – every new edition contains new information that’s useful to readers.


But Why Should My Business Blog?

Blogs do take time to create and post, though – so what justifies spending the time and effort on them? The answer is twofold.

First, blogs provide critically important SEO benefits. When new customers search the internet for your business or industry, you want to appear at the top of the list of results. This ranking is determined by the quality of your website and links and the density of relevant keywords. Blogs provide a perfect way to expand the size of your site and to fill it with relevant keywords so people can more easily find your site.

Second, blogs are great ways to engage your audience! If you write about topics relevant to your business and your customer base, it’s highly likely someone is looking to learn more about the topics you’re posting about. Blogs give businesses the opportunity to share their expertise, gain their customers’ trust, and push them towards a conversion.


How Can I Get Started Blogging?

Starting up your blog does require some setup. The first step is to ensure your website has the infrastructure to support your blog. You’ll likely need to create a new tab on your site’s navigation so people can find it easily, and that can require some behind-the-scenes work to ensure your site is properly set up. This can be done in partnership with whomever manages your site.

Once you’ve got a place to put your blog, it’s time to think about the topics you want to cover. You’ll want to write about the topics your customers are interested in or will be searching for. For instance, you may have found this blog post if you searched for how to create a new blog or boost your site’s SEO. By choosing a relevant topic, you’ll be able to ensure people care about what you’re writing.

After that, it’s simply time to write and post your content. You can choose whether you want to post weekly, every other week, every month, or whenever you want! Here at BPM, we’re proud to have posted at least one blog every week for more than 13 years.


Now you know how important it is to blog. The question is: where will you find the time to get it done right? The team at Baer Performance Marketing has been putting together blogs for businesses in nearly every industry, and we’d love to help you get yours started today!

Let us help tackle the coding and website changes you need and write high-quality blogs that’ll leave your competition in the dust. Get in touch with us today for a free consultation and see why BPM is the right team to tackle your digital marketing!