With just a few weeks left in 2023, it’s important to remember that a new season of events and trade shows is just around the corner! Industry events are some of the most important dates of the entire year for businesses; they represent massive opportunities to network with potential partners, scope out your competition, and educate customers about your competitive advantages. Knowing how important these shows are, is your business appropriately prepared for the 2024 season of trade shows?
Even if you feel like you’re prepared, it’s important to think critically about how well your trade show marketing is coordinated! This article will help you review your plans for the upcoming event season and ensure your marketing is well-planned and well-executed!
Prep Your Trade Show Booth
Conceptually, your brand is the face of your business. When people see your products on a shelf or on your site, they’ll make immediate decisions based on how you present your brand, and trade shows are no exception!
Whether they’re your competition, a supplier or distributor, or a potential customer, people will be forming opinions about you based on how your trade show booth is set up. That’s why you’ll need to design your booth in a way that appears professional, organized, and unique. It’s a tall order, but there’s some easy first steps that you can take to make your booth pop!
Use bright, vibrant colors to draw people’s attention! With so many other booths around, you’ll need to find a strategy to help your booth stand out, and people are naturally drawn to more lively color schemes.
Incorporate your products into your booth to engage visitors! One of the benefits of a trade show is the ability to show off your product in a real-world setting, and people love to be able to handle your products.
Make good use of space and lighting to keep your booth accessible and visible. There’s nothing worse than a poorly designed and/or lit booth. Ensure your visitors have an enjoyable, efficient first impression of your business by partnering with a professional to develop your booth.
Invest in Branded Promo Products
Having a conversation at a booth and exchanging information is a great way to make a memorable impression on a visitor, but nothing does the job better than a well-executed promo strategy. You can cut through the noise by handing out personalized and branded products that people in your industry will actually use. By carefully selecting the products you’d like to give away, it’s easy to ensure your brand stays in people’s minds and keeps your promo products out of their trash can.
When it comes to promo products and apparel, the sky’s the limit! Whether you’d like something as simple as a stress ball or trucker cap, or something as classy as 1-of-1 customizable gift sets, you can find a solution that fits your budget and objective. Here’s some quick tips to make the most out of your promo project:
Quality is everything in the world of promo. If you were at a trade show and you received a junk pen that wouldn’t write, you wouldn’t keep it, would you? Your business’s dedication to quality is reflected by the items you give away, so investing in quality products is key.
Giving useful products is a great way to stay in front of leads! Rather than handing out a random product, consider the items your clients may use (notebooks, Bluetooth speakers, sticky notes, etc.). People are more likely to retain objects they’ll actually need, and it can help you make the most of your opportunity.
Having a unique product is critical to stand out from the other booths you’re competing against. Your competition knows the power of promo products, so you need to find a way to make your giveaway items unique! By taking some time to find a clever, exciting way to tie your business to your product, you’re more likely to stay top-of-mind.
Event season is an exciting time of year, full of travel and opportunity alike! But it isn’t simply enough to attend shows and make connections – you need to stand out and wow attendees. By taking a little time before the end of the year to consider how you can improve your trade show marketing, you can create great first impressions and make the most of the season ahead!
If you’re in need of some booth renovations, promo products, or other marketing advice, the crew at Baer Performance Marketing would love to lend a hand! We’ve helped many of our clients develop trade show marketing plans and execute them to perfection. Reach out to us today for a consultation, and let’s get your business ready for 2024!
