Baer Performance Marketing (BPM), a full-service, De Pere-based marketing agency, celebrates its 10-year anniversary this month. The agency specializes in brand development and integrated marketing strategies, which include a mix of digital, social and traditional media.
BPM was founded by Aaron Baer in 2008 with a focus on developing streamlined marketing strategies that “perform,” helping businesses save time and making marketing budgets work smarter.
“Prior to starting BPM, I worked with agencies throughout the country and determined there was a fair amount of things I would change if I worked for an agency,” said Aaron Baer, president of BPM. “With the encouragement of a handful of clients, I left the corporate world and started BPM, an agency focused on performing for clients, not awards, notoriety, or getting rich at the clients’ expense.”
Over the years, the company has expanded and diversified to ensure it provides comprehensive solutions to clients. BPM’s services include brand development, website design, search engine marketing, social media marketing, email marketing, content writing, graphic design, photography, media planning, and public relations. Tactics like IP targeting, a digital tool serving online ads to devices without the use of cookies, highlight BPM’s commitment to integrating new marketing technologies and platforms to benefit clients.
Through mostly word-of-mouth referrals, the marketing agency has secured relationships with businesses in a variety of fields, such as manufacturing, health care, agriculture and technology.
BPM and its staff also work hard to improve the local community, donating time, money and services to many Northeast Wisconsin-based charities, including the March of Dimes, Children’s Cancer Family Foundation and Heritage Hill State Historical Park.
“BPM has survived and grown over the past 10 years by following the guiding principles of servant leadership and being focused on honesty, prompt and open communication and delivering results for our clients,” Baer explained.
So, what’s next for the decade-old agency?
“We are looking to continue controlled growth by pursuing new partnerships when it makes sense, while maintaining meticulous customer service and exceptional results for existing clientele,” said Baer. “BPM aims to enable and encourage staff and strategic partners to be thought leaders in our industry, without losing sight of loving what we do and enjoying life to the fullest.”
For more information, please visit www.baerpm.com.
