We know there are a bunch of businesses out there still living in the dark as far as technology goes. We’ve met with you and heard the groans. It’s time to get out of the Stone Age and give your customers what they want, and it’s not going to be found in a phonebook. In today’s world, the first interaction you will likely have with a customer is not face-to-face. Odds are it is through a website, hopefully, YOUR website.
Now that you joined us in the 21st century and built that perfectly-working website, you might ask yourself, “now what?” The Baer Performance Marketing team is here to help answer those questions. As a marketing agency that specializes in growing businesses, we have numerous strategies to bring those customers to you. Below is a list of marketing tactics to strongly consider after the launch of your website.
Grow Your Social Media Presence
The first thing that should be done is to build and grow your social media presence. Social media can be yet another way for you to get your information to your customers. Not only can it be used as a searchable listing on Google or any other search engine, it can also be used as a content hub for your customers. We are not telling you to sign up for every single social media platform. Gauge where you are likely to find your customers. Each social media platform is different and comes with its own strengths and audiences. If you have questions on social media and differences between channels, click here.
Now that you have determined which social platforms your customers are on, you can start by developing consistent, engaging content. These social media pages should also have a link to your shiny, new site and vice versa. This will start to build your online presence.
Develop a Blog
Speaking of growing your online presence and developing content, the next step is to create a blog. OMG, we said it, that horrible, four-letter word…BLOG! We honestly don’t know why that word is so scary to every business we meet. A blog may be the single greatest thing you can do for your website. Blogs allow your website to continually add new content, making it extremely relevant in the eyes of all search engines, especially Google. Google just went through recent algorithm updates in May 2020, adding criteria to how websites are ranked in searches. Fresh, consistent content is part of that criteria. This means each time you create a blog, whether it is about a new product line or a service you offer, you are adding relevant content to your site and get the “gold star” from Google.
Another way to add content and potentially drive leads is to create a white paper and a landing page. White papers are documents giving insider info on how to do something of value. An example might be this blog you are reading. You could go into each of these tips a little deeper with instructions on how to do it and package it as “Follow these steps to launch your new website.” If people believe the content to be of value, they will likely fill out a small lead generation form to access it. The white paper would then be emailed to the person who provided their contact info.
Now that your white papers are driving some traffic and leads both on social media and through your website, why not take those contacts you just generated and deliver your content via email? Staying in front of those new-found leads is easy. The newly created content from blogs can be repurposed into newsletters which can keep your customers up to speed with changes and trending topics for your business. Email marketing can even help spur new content by asking the right questions to develop reviews and testimonials. With email marketing, you need to know your audience and watch the data as to not overwhelm the recipients while staying consistent.
Staying top-of-mind with customers is key. The next step is to implement a digital advertising campaign. What is the point of having this new site with updated, consistent content and not actively trying to get in front of people? People are searching for your products and services. Google Ads deliver them to you. With Google Ads, you bid on relevant keywords associated with your business. From there, you can target people who have searched those words and been to sites with corresponding interests. Ultimately, these ads should deliver the potential client to the landing pages we touched on earlier. Give that customer something they want, and leave them wanting more info so they need to contact you. Google Ads are an important tool in driving new customers and getting your site to the masses.
We hope you realize now that all of these “next steps” can work together to leverage the best of this new technology you have to offer. From creating content, gathering leads, and following up, the goal is to stay top of mind. Start developing that content, and you’ll continue to drive the traffic to your brand, not your competition.
If you have questions on any of the initiatives listed in this article, we are more than happy to sit down with you and discuss in further detail the power of building marketing strategies around a new website. Contact us today.