A Thanksgiving Message From BPM President Aaron Baer 


This past September marked fourteen years of Baer Performance Marketing (BPM). The last few years have evoked a variety of emotions, from disappointment and fear to happiness and optimism. Shutdowns, government restrictions, drastic changes in consumer behavior, record-high inflation, staffing shortages, and insane gas prices are just some of the obstacles businesses have been dealing with since the pandemic.

As a company and as an industry, we have been forced to adapt to the many new ways of doing business. At BPM, we had really big news and acquired Branding180, a well-respected team known for providing great customer service and bringing product-based marketing solutions to life. I’m thankful for the introduction to David Vander Bloomen and his team. This further allows BPM to be a singular source for all things marketing. We strive to develop brand concepts that truly “pack a punch,” offering so much more than just an order of pens (although we can do that, too). We’re really excited to provide these comprehensive branded apparel and product solutions as an important part of overall marketing strategies.

I’d also like to extend deep thanks to our phenomenal partners. Without them, we would be nothing. We very much appreciate their continued trust in our knowledge, competitiveness for them to be the best, and our determination to outwork the competition. Regardless of the path of each partner of ours, we are invested in their business—whether that’s staying in touch and offering guidance and support, assisting them in transforming their past business practices into new ones, or executing the current marketing strategy. For all these reasons, I can speak for the full BPM team in saying we are grateful. We value every client for their insight, and, most of all, we value our relationship with each and every one of them.

I am truly blessed to be surrounded by such an amazing staff at BPM. I couldn’t be prouder of the dedication, work ethic and brain power each team member brings to the table. We’re all different in our own ways, but collectively, we are the right mix to make marketing PERFORM for our clients.

In closing, whether you’re an existing client, friend or family member of someone at BPM, potential client, or business associate, I want to thank you from the bottom of my heart. I appreciate your involvement in our lives here at BPM, no matter how big or small, and I encourage you to perform for the people who you are blessed to have in your life.

Enjoy overeating, taking a nap, laughing with friends and family, and watching football! Go Pack Go!

– Aaron