Written by: Marshall Stanelle, Baer Performance Marketing Intern
Feng shui is defined as arranging pieces in living spaces to create balance with the natural world. Establishing harmony between the individual and their environment creates a better atmosphere and flow of energy. Let’s use this knowledge about feng shui to think about your website design. Has your website established harmony between visitors and its content? Does it have a purpose and resonate with your target persona? Is it designed for easy use with strategically organized content? Inadequate website feng shui can make a brand look dated and hurt your search engine ranking. Below are some insights to help ensure your website is making a good first impression!
Identify the Purpose and Persona
Effective website designs start with thorough research and planning. This includes identifying your website’s purpose and a target persona.
According to Darryl King, author of The Complete Website Planning Guide, “If you haven’t made critical decisions about what it is you want your website to do and the role for each page and object within those pages, then you are going to create many design problems.”
When narrowing down its purpose, be specific and focus on what you want visitors to do. Getting as specific as you can helps you more effectively write and organize content.
Your target persona also affects how the website should be designed. Who’s your website catering to? What’s their age, gender, and education level? What are their interests and hobbies? Identifying the target persona helps you better understand how they’ll interact with your site and determine how your design and content can efficiently address their needs.
Organize Content for Easy and Intuitive Navigation
How you organize your content throughout the website can affect its performance. You’ll want to greet visitors with content that is structured and easy to scan and follow. This will also help Google better rank and index the website. According to SEMrush, it’s important to include:
- Catchy headers
- Descriptive subheadings
- Bulleted and numbered lists
- White space between paragraphs
So, put yourself in your visitors’ shoes, and consider what it’d be like to navigate your website for the first time. Getting a second opinion from a coworker or friend ahead of the programming stage can always help ensure it’s properly organized, too.
Keep it Simple
It’s also important to keep content simple. Visitors want to get to the point as fast as possible. Using shorter sentences and paragraphs makes the content easier to read, and many theorize content readability is a Google ranking factor. Longer content may also frustrate visitors and push them to leave the website because they couldn’t find answers to their questions quickly enough.
Collaborate With the Website Feng Shui Experts at Baer Performance Marketing
No matter how marketing evolves and changes, your website is one of the best ways to generate leads and teach people about your business. Make sure their experience is memorable and allows them to easily connect with you.
If you feel your website feng shui is off, and it isn’t converting visitors into customers, reach out to the experts at Baer Performance Marketing. We would love to have a conversation to better understand your business, website goals, and challenges.
For more tips like these, check out the Baer Performance Marketing blog.
Sources
https://www.websiteplanningguide.com/benefits-website-planning/
