Blog post by: Brittany Schmidt, Intern at Baer Performance Marketing
“Two Great Tastes That Taste Great Together”
Do you know what this famous 1970s tagline is referring to? I’ll give you a hint “You got your peanut butter in my chocolate!”, “You got your chocolate in my peanut butter!” This 1970s ad campaign put Reese’s peanut butter cups on the map.
The creator of Reese’s peanut butter cups, H.B. Reese actually worked for Hershey as a shipping foreman and invented the Reese’s peanut butter cup in his basement. He created his own business, The H.B. Reese Candy Company. Hershey’s supplied the chocolate coating, and the wrapper said, “Made in Chocolate Town, So They Must Be Good.” They decided to add the saying to the wrapper so consumers knew they were getting a good candy when they ate a Reese’s peanut butter cup since Hershey’s had already established themselves. Eventually, in 1963 Reese’s sold out to Hershey’s for $23.5 million. To this day, Reese’s peanut butter cups have the almost the same look as they did back in the 1970s.
In the 1970s and 1980s, Reese’s ran their “Two Great Tastes That Taste Great Together” ad campaign to promote their chocolaty peanut buttery masterpiece.
Fun Facts about Reese’s:
- Today there are enough Reese’s peanut butter cups made every year for everyone in the United States, Japan, India, Africa, China, Europe, and Australia.
- In the 1930s Reese’s peanut butter cups were sold for only 1 penny. Today they sell for anywhere between $1 and $2.
- The population of the United States when Reese’s was first introduced in 1928 was 120,509,000; the population is now over 312,000,000.