Why It Pays to Leverage a Marketing Agency for Social Media

It’s no secret social media is intimidating to businesses, no matter how big or small. With constantly changing guidelines, dashboards, and scheduling options, trying to navigate different social platforms is like trying to cross an ocean in a lifeboat. Though it may be difficult, a stellar social media presence is a must for businesses in 2023. Fortunately for you, there’s a more efficient way to get your socials right: collaboration with a marketing agency!

This week’s blog will discuss why teaming up with a digital marketing agency is the right choice for your business and how it can help you build your brand and drive results year-round. Read on to learn more! 


Time is Money – Use it Wisely 

Managing your social media pages can feel like a lot—because it is! Your pages need to be consistently posting relevant content, replying to comments and driving increases in your followers and engagement to keep your audience growing. Nothing is easier for a prospective customer to spot than an unkempt, poorly maintained social media page.  

That said, your business’ employees probably don’t have hours to spend on social media, and hiring a dedicated social media manager is far too costly for most small and medium-sized businesses. There’s a cost to managing your own social media. Even if it doesn’t come in the form of an invoice, it’s still there. Coordinating your social media with a marketing firm is the best way to get the most value out of every dollar spent, all while leaving you and your team with more time to invest in your daily operations! 


Managing and Creating Content 

One of the most time-consuming portions of managing a brand’s social media presence is the creation of new content. It can be difficult to keep up with scheduling posts at regular intervals, all while generating creative text and graphics. While many professionals might not have years of experience in graphic design and copywriting, marketing agencies have a wealth of knowledge in this arena and can create, proof, and schedule posts in a fraction of the time it takes most individuals. 

The same goes for managing the pages; simply posting content isn’t enough. The account must be responsive to its visitors to be effective. If comments, complaints, or messages go unnoticed for extended periods of time, your social media accounts might be counterproductive to your end goals. Having a professional marketing partner ensures the responses your customers receive are both high quality and expedient.  


Consulting and Social Media Guides  

Another great benefit to working with an agency is the ability to consult their expertise! With decades of cumulative experience in their fields, building and executing strategies can feel like a breeze when you team up with marketing pros. Whether you’re looking to coordinate strategy across several social media pages, manage ad campaigns, or create social media guides for your internal processes, agencies have the answers you need!

It can be extremely difficult for those with little experience to build and run effective social media ad campaigns. This is another area where most businesses can benefit from consulting with experts. By working together to build target audiences, you can serve your ad to those more likely to engage with it, all while cutting down your cost per click.  


Whether your business needs to launch social media accounts, spruce up your existing ones, or manage strategic ad campaigns, there’s little you can do on your own that a marketing agency can’t do better for you. Here at Baer Performance Marketing, we view ourselves as an extension of your team, working to drive marketing results that achieve your goals. It’s time to get your digital presence back on track, so get in touch with us today for a free consultation. Work with a partner that always has your back – work with BPM!